Previously, Google Wallet (er, GPay) offered seven pass types: loyalty card, offer, gift card, event ticket, transit ticket, boarding pass and vaccine card. Businesses will reap benefits by having a direct line to their customers while also driving more users into the app experience. Similarly, mobile wallet use cases beyond the POS are set to explode. Consider it took mere months into the pandemic’s onset for consumer preference for Buy-Online-Pickup-In-Store (BOPIS) to switch from the value of safety to one of convenience, per McKinsey. Necessity breeds innovation, but in the digital age, innovation quickly becomes expected and establishes the new normal. This set of use cases was rather small, but extremely desired. A recent survey found that contactless payments increased for 69% of retailers.

That’s a massive consideration for businesses that want to offer consistent, streamlined experiences across platforms, without care (or focus) for whether customers are using an Android or iPhone device.Īdditionally, mobile wallet and contactless payment adoption soared during the pandemic. “Generic” anything doesn’t normally inspire, nor does it scream opportunity, but it does now! Google Wallet and Apple Wallet are now at parity for the types of mobile wallet pass experiences that can be supported. Businesses must also make preparations for the Pay-to-Wallet name change, so read on to learn more. A new generic pass type opens up more use cases for brands to engage their customers with simple and seamless mobile experiences. It’s this expansion that Airship is most excited about. While Google Pay (GPay) isn’t going away yet, Google Wallet app will replace Google Pay in 39 countries and will offer Android users expanded mobile wallet functionality.

This year at Google I/O, we learned that the Google Wallet name would be revived with an updated wallet app for Android devices.

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